Introduce the brand and portfolio
Share a company presentation, country of origin, website and main product lines. Explain what characterizes the products and who uses them. Catalogs and available technical information help explain the portfolio beyond a list of references.
Explain your objectives in Brazil
Describe the intended audience, channels of interest and current presence in the country. The conversation differs depending on whether the project involves initial market entry, product line development or reorganization of an existing commercial relationship.
Connect importation with ongoing commercial activity
Product arrival needs to connect with availability, inventory, distribution and channel relationships. Present expectations for each stage and identify which responsibilities need to be discussed in the partnership.
Share the category requirements
Provide technical characteristics, available documentation, storage needs and customer service requirements. Different categories may require their own structures and checks. Product and commercial model analysis guide project assessment.
Develop the partnership scope
Product lines, channels, territory, responsibilities and terms should be defined for the project. LATINA’s experience in specialist markets is a foundation for the conversation; the proposal needs to reflect the brand’s portfolio and objectives.
Conversation checklist
- Company presentation and country of origin
- Catalog and product information
- Intended audience and channels
- Current presence in Brazil
- Objectives and expected responsibilities
