Planning
Portfolio, audience and objectives in Brazil.
Import and distributionBrands, products and channels.
Brands, products and channels.
An operation that continues.
Importation and distribution to develop international brands in Brazil and serve retailers interested in the product lines we work with.
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Operations
The structure connects the product to the market.
For international brands and manufacturers; for retailers and resellers in Brazil.
A brand entering Brazil needs to connect its portfolio, channels and availability. A retailer needs to know whom to contact about products, resale and ongoing service. These are different starting points within the same importation and distribution operation.
LATINA brings together experience in importing, inventory management, distribution and commercial relationships. Work with technical products and specialist markets provides a foundation for assessing other categories, respecting each product’s requirements and partnership model.
A retailer’s interest can also reveal demand for brands or lines with limited presence in the country. Listening to the channel helps guide portfolio assessment: the conversation does not start only with the international manufacturer.
To introduce a brand, gather your catalog, origin, audience and objectives in Brazil. To discuss resale, share your company, region and lines of interest. LATINA is the institutional and commercial contact point for these distribution relationships.
Management supports continuity in distribution. SAP Business One ERP supports operational records and follow-up, while e-Ship WMS organizes the flow from order entry through dispatch. Lot control and serial number traceability are used according to the characteristics of the products and operation.
02 / From intention to operationA clear process.
A clear process.
A conversation at every stage.
Reference stages. Terms, responsibilities and scope are confirmed in each proposal.
Importation
Coordination of entry and documentation.
Inventory
Organizing availability and distribution.
Sales
Relationships with channels and customers.
Customer care
Ongoing support within the scope of each partnership.
What to bring to the first conversation
Prepare your request
- Company presentation and country of origin.
- Portfolio, product lines and available technical information.
- Target audience and intended channels in Brazil.
- Partnership objectives and current commercial context.
- Inventory, distribution and customer service requirements.
Where would you like to start?
Questions to help you
decide on the next step.
Does LATINA work only with swimming and diving?
The experience presented includes specialist markets such as diving, swimming, triathlon and stationary swimming. The importation and distribution structure can also support other categories, subject to evaluation of the product, its requirements and the partnership model.
Are importation and distribution discussed together?
Yes. Planning considers how products enter Brazil and how the commercial presence continues after arrival. The scope of importation, inventory, distribution and commercial relationships is defined for each partnership.
How can an international brand introduce its portfolio?
Share a company presentation, website or catalog, product categories and your objectives in Brazil. This information helps guide an initial conversation about fit and next steps.
I am a retailer or reseller. Where do I start?
A channel for retailers and resellers to explore LATINA’s brands and categories and introduce their commercial interest. Share your company name, city, region served, type of store and brands or categories of interest. If you already work with LATINA, name the responsible contact. Resale terms and next steps are discussed commercially.
Is there a single model for every brand?
Scope depends on the portfolio, market and partnership objectives. Responsibilities, channels, terms and any territorial limits should be defined in the commercial proposal for each project.
Where is your business
heading next?
Tell us what your company needs. Let’s start with the right conversation.